Terminology - PR Media Liquidators

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Explanations of Terminology
 
Outdoor board - This display is usually associated with wooden or metal structures.

Flat - This includes outdoor posters, bulletins and site walls, outdoor posters, painted bulletins.

Fleet Graphics - Visuals used via panels on vehicles, i.e. side, front, back, top, bottom, and includes promotional and identification advertising.

On Premise - This is signage used on the business enterprise's property to promote goods or services.

Mass Transit - Advertising displayed either inside or outside by using panels and/or inserts via public transportation vehicles (bus, rail/train, subway, taxi, etc.)

Site - This display is more permanent and can be used in malls, airports, places of business, train or bus stations as either interior or exterior.

TEN reasons why you should use Out-of-home advertising:

1.   Sight - Nothing makes quite the same impact as an eye-catching image.
2.   Motion - Attention is captured by moving parts, or eye-catching devices contained in film and video.
3.   Effectiveness - Out-of-home advertising sells. Just ask any of our satisfied clients.
4.   Adaptability - We can customize your advertising to meet any need you may have to get your message across to the public.
5.   Ease of access - We make the process of planning and implementing your needs easier than ever.
6.   Efficiency - Out-of-home advertising is the most cost efficient advertising available in today's world.
7.   Speed - Access to high technology and faster production services has allowed for expedient service to our clients and their customers.
8.   Editorial environment - The medium is the message!
9.   Sound - Direct your customers to a toll free number for more information on the ad.
10. Magnitude - The number and scope of your audience will effectively penetrate the market.

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